"It's the same old tissue, honey, it doesn't make a difference, ok? It's still going to work the same method", my exasperated husband hissed into my ear as I got containers after cartons of some 'designer' tissue. DESIGNER TISSUE! Hah, can you even hear me say that? I can't think I really wrote 'designer tissue'. So, yes, for a graphic designer and author who understands all about the kind of effort one puts into packaging and branding products, I sure succumbed to it. All the hoopla. The shenanigans. The 'suck 'em in with great copy and fab color combination'. Hey, I am still a consumer, bear in mind that. I am entitled to fall for nice product packaging, I have a dominating right to be human.
But they are so quite ... the product packaging. I swear!
They have the 'nature lover' packaging, the 'fruity' product packaging, the 'female on the go' packaging, and then they have the 'kids' product packaging. I got 4 of each style packages and made a run for the counter with them with my shrieking kids and exasperated other half running after me in sluggish motion.
Well, in this case, I was running for checkout with boxes of tissue paper with elegant product packaging styles on them. I liked the packaging develops so much, after using up all the tissues in the boxes, I would cut out the designs and position it into my 'needs to keep for reference' clear folder. I don't keep a lot of things in there since I am pretty selective about the styles that I like, but these packaging styles made the cut.
You see, this is the example that occurs when you put some effort into making your packaging style. Yeah, all of us have this in the back of our heads ... "Hey, it's PACKAGING! It's what's INSIDE that count. They're going to THROW the PACKAGING away. So, why spend a lot loan on the packaging?" Maybe you're also thinking that the cash must go towards developing better quality items ... for faster delivery alternatives ... or perhaps the cash needs to go towards investing potential clients to pricey dinners in Italian restaurants. It's your call, truly.
The more effort you put into creating your packaging, more clients will stop and take an appearance at your packaging or what's inside the packaging. Now, does it make sense for me to say now that when they stop and take notice of your product packaging, your chance of getting them to buy your item increases?
And without an electrifying packaging, consumers are going to walk past the stacks and heaps of other rival items ... and yours ... without even knowing packaging papers you're there! Your product is sitting there on a rack, for goodness sake, and the only weapon you have is to have a good garment packaging bag.
Think of it!
They have the 'nature fan' packaging, the 'fruity' product packaging, the 'woman on the go' packaging, and then they have the 'kids' product packaging. Well, in this case, I was running for checkout with boxes of tissue paper with fancy product packaging styles on them. I liked the packaging creates so much, after utilizing up all the tissues in the boxes, I would cut out the designs and position it into my 'should keep for recommendation' clear folder. I don't keep a lot of stuff in there since I am pretty selective about the styles that I like, however these packaging styles made the cut. The more effort you put into designing your product packaging, more customers will stop and take a look at your product packaging or what's inside the packaging more.